Context Weave

Your fashion brand’s knowledge, connected and kept current. So your team and AI can build on what’s already been decided.

Your business is the source.

Connected accounts, shared files and the expertise your team contributes.

    • Meta
    • Shopify

    Brand guidelines.pdf

    Starts with your sources.

    Connect Meta and Shopify, add files and save knowledge from conversations. The original sources stay attached.

  1. For review

    Relaxed silhouettes. Minimal detailing.

    Your team makes it official.

    New information is prepared for review. Your team checks the evidence, resolves disagreements and chooses what becomes shared knowledge.

  2. v2

    Creative direction

    Approved by Léa · Creative Director

    v1 · Original guidance retained

    Builds on what you keep.

    Approved contributions can enrich existing records or add new ones. Sources, authorship and earlier versions remain attached.

Before AI answers.

You choose the starting context. Research can find what’s missing. Each answer keeps the record of what it used.

You choose the starting point.

In a conversation, you choose the Cards to include: saved company records with sources and versions.

Research checks what’s missing.

In research, the engine checks whether the selected evidence covers the question. It can retrieve relevant Cards you’re authorised to use, and discloses what it adds.

The answer keeps its references.

The sources and exact Card versions used stay attached to the answer. Later changes to those records do not silently rewrite its original basis.

Your fashion expertise.

At work across the company. What your people have learned, decided and approved becomes the starting point for your team’s AI work.

When your decisions change, see what needs reviewing.

Context Weave flags the information that depends on a changed decision. Your team reviews the impact, while earlier answers keep the versions they used.

When your brand positioning changes, linked collection and campaign direction are flagged for review.

Approved decision

Brand positioning

v2

Everyday wardrobe essentials.

Collection direction

v3

Follows the previous positioning.

Needs review

Campaign direction

v1

Follows the previous positioning.

Needs review

What one team knows. A head start for the next.

Amélie’s fitting method and the reasoning behind it remain available after she leaves. Her successor and the technical team can build on what she learned.

Take over without starting over.

The next product lead inherits the fitting method and the reasoning behind it.

Outerwear fitting protocol

Fit outerwear over the intended knit layer.

Saved by Amélie · Former Product Lead

Room for knitwear is part of our approved outerwear fit.

Questions

Before you ask.

Bring your brand into the conversation.

Request early access to Apshan for your fashion business. Tell us how your team wants to put AI to work.