Commercial terms

1. About these terms

Apshan licenses access to its fashion intelligence platform, chiefly Apshan Tools and the Apshan REST API, to a defined set of integration partners. These terms describe the rights and obligations that govern that access.

They do not apply to use of the public website at apshan.com. Site usage is governed by the Terms of Service.

2. Output rights

Builders own the outputs Apshan returns to them. Each tool-call response, each REST response, each structured citation, each retrieved fact: the integrator may use it inside their own product, store it for the duration of the user session, and surface it to their end users.

Apshan retains rights to its underlying data layer, the sources it indexes, and the methods used to assemble structured answers. The output is licensed; the system that produced it is not.

3. Attribution

When a builder surfaces an Apshan-derived answer to an end user, the builder includes a visible attribution. The minimum is the phrase "Powered by Apshan" rendered alongside the answer, with a link to apshan.com.

Builders presenting Apshan answers without attribution are in breach. Apshan reserves the right to revoke API access in that case.

4. No re-training

Builders may not use Apshan outputs to train, fine-tune, or otherwise improve any other large language model, retrieval system, or knowledge base. This applies to direct training data, distillation, and any indirect derivation that captures Apshan's structured answers in another system.

Apshan's value is the proprietary data layer it operates over. Outputs are licensed for end-user delivery, not for substrate replication.

5. Acceptable use

All builder usage must comply with Apshan's Acceptable Use Policy. The AUP governs prohibited content, technical abuse patterns, and AI misuse. It applies in addition to these terms.

See the full policy at apshan.com/aup.

6. Data flow and logging

Apshan logs the inputs builders send: the query, the timestamp, the integration identifier, and the IP origin of the request. Apshan does not log end-user identity unless the builder forwards it explicitly.

Logs are retained for 90 days, then deleted. They are stored on EU infrastructure operated by the subprocessors listed at apshan.com/subprocessors.

See apshan.com/privacy for full details on lawful basis, retention, and data subject rights under the GDPR.

7. Term and termination

These terms remain in effect from the moment a builder integrates with Apshan Tools or the Apshan REST API until either party terminates.

Apshan may terminate immediately for:

• breach of attribution (Section 3);
• breach of the no-retraining clause (Section 4);
• breach of the Acceptable Use Policy (Section 5);
• non-payment, where applicable;
• actions that pose a safety or legal risk to Apshan or its other partners.

Builders may terminate at any time by ceasing to call the API and notifying Apshan in writing at partners@apshan.com.

8. Governing law and jurisdiction

These terms are governed by French law. Disputes are subject to the exclusive jurisdiction of the courts of Paris, France.

Apshan is a French company (Apshan SAS, RCS Paris 910 956 689, 6 Rue d'Armaillé, 75017 Paris). Full publisher information is available at apshan.com/legal-notice.