AI for fashion businesses Early access

AI knows fashion.
It doesn’t know your brand.

Apshan is version history for everything your brand knows, shared across every team. Change one decision, and see what needs reviewing.

Early access by invitation. We review each request and contact you about next steps.

Platform

Your brand. Behind every answer.

Your brand moves forward. Every team builds on it.

Keep AI work grounded in your company’s latest approved decisions, without restarting the briefing whenever the project or the people change.

Keep the relaxed fit.

Sarah rejected the slimmer cut during the final fitting.

A brown wool coat worn over an off-white knitted jumper.

What’s the direction for our next drop?

Stop explaining the same brand.

Save the specifics once. Bring them into the next conversation.

Your brand changes. AI keeps up.

Keep new AI work aligned with your latest approved decisions, so yesterday’s direction doesn’t shape tomorrow’s work.

Built for fashion. From day one.

Connect your social and commerce accounts. Apshan gives your teams a shared, approved starting point for AI work. When your direction changes, it shows which decisions need reviewing, so departments can move forward together.

The context engine behind Apshan.

Context Weave

Use cotton and wool for the core collection.

Toray ST7117SFAC-NF is approved for running shells.

Approved by Camille · Materials Development Manager

Material standard

v3
Applies to
Material
Cotton and wool
Exception
Running shells Toray ST7117SFAC-NF

Approved by Camille · Materials Development Manager

From source material to structured records.

A Card separates the rule, where it applies and any exceptions into defined fields, while retaining its original source.

Connections

Your store and socials, connected.

Bring the information in your existing accounts into the company knowledge your team uses in Apshan.

  • Meta

    Content and performance across your connected Meta accounts.

  • Shopify

    Product information from your brand’s Shopify store.

Built for what your brand keeps private.

Unreleased collections, supplier terms and commercial decisions deserve a clear account of how they are handled.

Security and data handling
  • AI processing in Europe.

    AI requests are routed through a European AI service. Data use and retention follow the provider’s processing terms.

  • Company knowledge, kept separate.

    Company knowledge is separated by workspace, with access checked in the application and database.

  • Data handling you can inspect.

    Clear information on storage, AI-provider processing, training use and retention, with the supporting policies available to review.

Across your business

01 / 04

Put it to work across your teams.

From a collection direction to a campaign plan, each team can bring the brand’s approved information into its own AI work.

01 / collection direction

Design

Explore new collection directions that build on your brand’s identity and past creative decisions.

02 / product options

Product development

Work through fit, fabric and construction choices using what your team has already tested and approved.

03 / campaign planning

Marketing & art direction

Develop campaign ideas around the collection’s intent, your brand voice and approved product claims.

04 / material choices

Sourcing

Compare materials against your specifications, previous test results and recorded supplier feedback.

Bring your brand into the conversation.

Request early access to Apshan for your fashion business. Tell us how your team wants to put AI to work.

Questions

Before you ask.