# Apshan

> Invite-only fashion intelligence platform. Apshan ships as MCP infrastructure (Model Context Protocol server), structuring the world's information about fashion — and everything fashion is downstream of (climate, politics, finance, supply chain, culture) — into a queryable, structured layer. EU-incorporated, EU-hosted, EU-governed.

Apshan is not a SaaS dashboard, search engine, trend forecaster, or fashion-data aggregator. It is collaborative infrastructure — a Model Context Protocol (MCP) server that integrates with selected AI providers, giving any AI client fashion-native capabilities it didn't have before.

The intelligence layer reads weather forecasts, satellite imagery, geo metadata, financial markets, commodity prices, geopolitics, trade routes, supply chains, cultural signals, social sentiment, catwalks, and materials science — because fashion is the product of all of them.

Phase 1 focuses on textile intelligence: materials, fiber properties, mill capabilities, certifications, treatments, and provenance.

Three peer capabilities ship under the Apshan umbrella:

- **Nari** — The Structured Knowledge of Fashion. Every brand, supplier, material, and market in global fashion, mapped, connected, queryable.
- **Seolal** — Centralized access to the signals fashion is downstream of. Image flows, influencer activations, sentiment, runway frequency, resale velocity, weather, satellite, geo, finance — structured and queryable from your AI assistant via Model Context Protocol. The breadth Nari structures, accessible as live signals. EU-incorporated, EU-hosted.
- **Florye** — Brand-aware image generation. Campaign visuals, lookbooks, e-commerce, generated against your brand's aesthetic. Origin trail built in. Signed under your brand's own domain. Stays with the image after upload, screenshot, or repost. EU AI Act Article 50 aligned, with EU legal standing across all 27 member states.

Access is invite-only. The public site explains Apshan's capabilities across multiple pages; product surfaces (MCP integrations) are reachable on approval.

## Languages

- English: canonical URLs unprefixed (e.g., https://apshan.com/nari)
- French: URLs prefixed with /fr/ (e.g., https://apshan.com/fr/nari)

Most blog articles are native to one language and have no translation. When a translation exists, both URLs are cross-referenced via hreflang link tags in the article head, and via xhtml:link alternates in /sitemap.xml.

## Pages

- [Homepage](https://apshan.com/): Mission, problem statement, EU-grade compliance posture, capability stack (Nari, Seolal, Florye), founder's letter, role-keyed routing across 32 fashion functions, intersection thesis with 12 source families, outcomes, declarative limitations, FAQ, and waitlist access.
- [Nari](https://apshan.com/nari): Nari is Apshan's structured memory of fashion. A continuously-curated record of how the industry's facts connect: materials (chemistry, fiber, treatments), mills and suppliers (capabilities, certifications, geographies, audit history), brands and houses, markets (geographic dynamics, finance, regulation, trade flows), provenance and history (farm-to-fashion lineage, EUDR-ready, ESPR-ready), and cultural and climate signals (weather, satellite, sentiment, supply-chain events). Every fact has parents, siblings, children. Every relationship is dated. Every claim is structured. Built as a family tree, queryable through Apshan Tools and the Apshan REST API. Effective when Apshan launches.
- [Seolal](https://apshan.com/seolal): Seolal is Apshan's centralized access layer to the signals fashion is downstream of. Image detection at scale, influencer partnership flows, sentiment, runway frequency, resale velocity, weather, satellite, geo, finance, news — read together, accessible to your AI assistant via Model Context Protocol. Not a verdict. A queryable signal field. Built so a smart buyer can call the cycle from the same data the legacy bureaus paywall behind their conclusions. EU-incorporated, EU-hosted, EU-governed. Effective when Apshan launches.
- [Florye](https://apshan.com/florye): Florye is brand-aware image generation. Top image models conditioned to a brand's aesthetic, signed under the brand's own domain at the moment of creation. Five-layer marking framework (identity, signature, mark, record, image) builds an origin trail into the picture itself, not into metadata that platforms strip. Survives upload, screenshot, repost, and standard transformations. EU AI Act Article 50 aligned, with EU legal standing across all 27 member states under eIDAS Articles 25, 41, and 46. Verifiable from any third party.
- [MCP](https://apshan.com/mcp): The Model Context Protocol surface that connects Apshan to AI assistants (Claude, Mistral). Plain-language explainer of what MCP is, why it fits fashion, three peer capabilities (Nari, Seolal, Florye), example prompts, posture, and waitlist access.
- [Press](https://apshan.com/press): Press resources for journalists, podcasters, and analysts. Boilerplate paragraph for verbatim coverage, brand assets (logo SVG + icon PNG with usage rules), and press contact with spokesperson identification.
- [Contact](https://apshan.com/contact): Directory of contact lanes routed to the right inbox: general (hello@), press (press@), privacy (privacy@), data requests (dsar@), security (security@), legal (legal@). Postal address and response-window hours.
- [Careers](https://apshan.com/careers): How Apshan hires. Why Apshan, manifesto values (specificity over scale, proof not posture, patience with infrastructure, EU sovereignty as conviction), hiring process, current open roles, and general talent inquiry.
- [Resources](https://apshan.com/blog): Textile encyclopedia. Sourced, dated entries on materials (cotton, wool, lin, cashmere, polyamide, silk, ramie, hemp, recycled fibers), production (jacquard, weaving, knitting, dyeing, finishing, lace, fabric types, color ranges, technical sheets, sample stages, knitwear design), compliance (GOTS, Oeko-Tex, Woolmark, textile labels, recyclable textiles), and operations (recruitment, employer branding, hiring methodology, scorecards, candidate experience, talent nurturing). 67 entries in French. Each article carries definition, TL;DR, FAQ, and category. Listed at /blog; individual entries at /blog/[slug].
- [Manifesto](https://apshan.com/manifesto): Apshan's founding convictions. Why fashion is downstream of weather, satellite, finance, politics, culture, and supply chain. Why fashion has analytics but no infrastructure. Founder In Soo Seguier's background in technical materials (PCM, bulletproof composites). Why the next machines won't be language models (Yann LeCun, AMI, world models). Why silos are the bug. Why proprietary craft stays the customer's. Why Apshan ships an integration layer not another tool. Why experts are multiplied, not replaced. Why EU residency is conviction, not compliance.
- [Approach](https://apshan.com/approach): Names Fashion Cross-Reasoning — the category Apshan founded. Defines what Fashion Cross-Reasoning is (cross-domain answers across the forces fashion is downstream of: weather, satellite, finance, politics, culture, supply chain, read as one system), why the category had to exist (analytics, forecasting, dashboards, and decks neither reason nor cite nor join domains), and what it is not (not a trend report, not a dashboard, not another LLM). Single page, founder-coined, plain-English category framing.
- [Explained](https://apshan.com/explained): A growing collection of short, sourced essays on what Apshan is, how it works, and what we hold to be true. Opening triptych: Apshan Is Not an AI Company (defends category identity from miscategorization), Slow by Choice (defends the customer from premature AI claims dressed as features), Built for the Specialist (defends technical expertise from generic-SaaS oversimplification). Companion to the Manifesto: shorter, principle-named, value-led, complementary not duplicative.
- [Pricing](https://apshan.com/pricing): Apshan pricing in two tabs. Individuals (Vista €39/mo · 500 credits, Crest €149/mo · 2,500 credits + Linked research, Apex €399/mo · 10,000 credits + brand-sovereignty stack — all accessible through Mistral and Claude) and Teams & Enterprises (Team from 10 seats with multi-brand workspaces, dedicated CSM, Florye sovereignty stack; Enterprise unlimited with SCIM/SSO/audit logs, contractual EU-residency lock, Compliance API, Seolal workspace calibration — both by request). Universal credits at €100/1,000 credits. What every plan includes: Cross-Reasoning across every domain, Nari, Seolal, Florye, Article 50 compliance, EU residency. Page-specific FAQ optimized for 2026 GEO.
- [Partner program](https://apshan.com/partners): Apshan partner program with two tracks — domain experts who validate the database (creatives, journalists, industry insiders, trend observers, educators) and builders who integrate Apshan into the next generation of fashion software (commerce platforms, supply-chain tools, design tooling, education and research). Cross-domain by design, EU-resident.
- [Become an expert](https://apshan.com/partners/experts): Apply to validate Apshan's fashion intelligence as a working domain expert. Designers, pattern-makers, art directors, stylists, atelier veterans. Editors, columnists, trade-press veterans. Buyers, merchandisers, brand strategists, sourcing directors. Forecasters, archivists, semioticians. Faculty at IFM, Polimoda, Central Saint Martins, Bunka, museum curators, fashion historians. Founding contributors get public attribution, credits per validation, direct line to the founding team, and early access to features in their domain.
- [Build partner program](https://apshan.com/partners/build): Apply to integrate Apshan's fashion intelligence as API. Commerce platforms (Shopify apps, multi-brand retailers, marketplaces), supply-chain tools (sourcing, traceability, ERP), design tooling (generative design, mood-boarding, line planning), education and research institutions. Vetted partners get API early access, featured placement in the official integrations directory, recommendation to Apshan users, and co-marketing for launch. Build partners pay for credits at standard rates from day one.

## Compliance

- [Trust](https://apshan.com/trust): Apshan's compliance posture under the EU AI Act and GDPR. Limited Risk classification, Annex III avoidance, scope (fashion + adjacent industries), no-training commitment, sources and provenance, human-in-the-loop, EU sovereignty, quarterly review through Aug 2, 2026.
- [Privacy](https://apshan.com/privacy): Personal data categories collected (account, auth, usage, telemetry, communications, billing), GDPR Article 6 legal bases, cookies in three categories, telemetry, third-party recipients (vendor names at /subprocessors), per-category retention, your rights under GDPR.
- [Terms](https://apshan.com/terms): Terms of Service governing access to and use of Apshan. Subscription, payment, customer data, liability, force majeure, Limited Risk AI Act positioning, French law and Paris jurisdiction. Eighteen numbered sections.
- [Commercial terms](https://apshan.com/commercial-terms): Forward-looking commercial terms for Apshan Tools and the Apshan REST API. Defines output rights (builders own outputs they receive), required attribution ("Powered by Apshan"), the no-retraining clause (no using outputs to train other LLMs or retrieval systems), acceptable use cross-link, data flow and 90-day log retention, term and termination grounds, and French law / Paris jurisdiction. Effective when the API ships.
- [Acceptable use](https://apshan.com/aup): Conduct rules for the Service. Prohibited content, technical abuse, AI misuse, EU AI Act Article 5 prohibited practices, service integrity (LLM curation, structured knowledge layer protection), enforcement with civil and criminal remedies for serious breaches.
- [Security](https://apshan.com/security): Technical and organizational measures per GDPR Article 32. Encryption (TLS 1.3 + AES-256), access control (MFA, SSO, RBAC, audit logs), infrastructure, vulnerability management, customer data handling, incident response (72h CNIL notification per Article 33), compliance roadmap.
- [Subprocessors](https://apshan.com/subprocessors): Named third parties processing personal data on Apshan's behalf. Hosting and infrastructure (Scaleway, Cloudflare, Upstash), email (Brevo), analytics and telemetry (Umami, Ahrefs Web Analytics, PostHog, Sentry), logging (Better Stack), customer experience (Axeptio, iClosed, Trustpilot), marketing pixels (LinkedIn). Per-entry: legal entity, role, country, transfer mechanism. GDPR Article 28(2) + EDPB Opinion 22/2024 compliant. Thirty-day change notification.
- [Data requests](https://apshan.com/data-requests): How to exercise data subject rights under the GDPR. Submission to hello@apshan.com, identity verification process, one-month response with two-month extension provision, free of charge, refusal grounds, AI training clause, complaint route to the CNIL.
- [Legal notice](https://apshan.com/legal-notice): Site publisher (Apshan SAS, Paris) and hosting provider (Scaleway) per LCEN Article 6 III. Corporate identification, registration, VAT, registered office, legal representative, director of publication.

## Reference

- [Full site content as markdown](https://apshan.com/llms-full.txt): Full public site content (homepage, /nari, /seolal, /florye, partner program, commercial terms) compiled into a single document for paste-into-model use cases.

## Contact

- [Request access](https://apshan.com/#access): Invite-only waitlist signup.
- hello@apshan.com — press, partnerships, and founder contact (Paris, France).